The Gifts by Channel report provides a quick snapshot of how each Communication channel is currently performing, and provides comparisons between the last 30-day period, the previous 30-day period, and the same 30-day period last year. Use this report regularly to track trends, see which Channels perform best, and gain deeper insight into how your givers prefer to be asked.

Armed with this data, you may choose to concentrate your outreach efforts on those Channels which perform best. Focusing exclusively on one or two Channels may provide short-term success, but in the longer term, it's best to diversify Channels to avoid message fatigue and reach new audiences and donors. The Gifts by Channel report can help organizations evaluate why some Channels may be underperforming and strengthen their appeals in those areas.

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